GG Formals is Middle Georgia’s Full Service Formalwear Store! Our showroom is full of the latest styles and trends that will have people turning their heads wherever you go! 

From Our Owner:

Suzanne Lake

Our mission is to provide you with an unforgettable experience where beauty is found in every breathtaking moment! We know that whether you're going to prom, competing in a
pageant, or getting ready to watch your daughter walk down the aisle, you can look and feel like the beautiful woman you are on the inside. We carry something for every woman...every age, every size! Let us dress you from head to toe for any formal occasion!

Suzanne shares the heart behind our "Mission Minded" approach: 

At GG Formals, we’re more than just a boutique—we’re part of life’s most cherished milestones. From a little girl’s first pageant to her first prom, her journey as a bridesmaid, and eventually a bride, we’ve had the honor of witnessing countless firsts.

Every dress tells a story, and every moment is a memory. It’s a privilege to be there for the big moments—when a mother sees her daughter in her wedding gown or a dad shares a dance with his little girl. These are the memories we live for.

Life may not tell us when we’re experiencing a “last,” but at GG Formals, we celebrate every beautiful “first” with you.

Our owner, Suzanne Lake shares her thoughts on the beauty of life's "firsts."

GG Formals is more than just a job—it’s a passion, a family, and a commitment to making every customer feel beautiful and confident. We take pride in creating unforgettable experiences, celebrating special moments, and building lasting connections with our GG Girls. For us, it’s not just about dresses—it’s about the people who wear them.

See what makes our team love what we do. Hear Carleigh explain her experience working with GG Formals:

Customer service is one of our top priorities and we value our customers! In fact, we refer to our customers as GG Girls—and we LOVE our GG Girls! Whether you're shopping in store or online, we will always do our best to make your shopping experience even better than you had imagined!

We carry prom dresses, pageant dresses, bridesmaids dresses, mother-of-the-bride, mother-of-the-groom, flower girl dresses, social occasion dresses, and much, much, more!!

Our employee Emily gives an inside look at what matters most to us when it comes to your experience at GG Formals:

At GG Formals, we believe in more than just finding the perfect dress—we believe in empowering confidence and celebrating inner beauty. As Amy, a former GG girl, shares, being a part of GG Formals means embracing who you are and knowing that your beauty shines from within.

Our mission is to create a space where everyone feels seen, valued, and radiant. Whether it’s the moment you see yourself in the mirror or the way you feel stepping into a room, we’re here to help you discover the confidence and beauty that’s always been within you.

Led by a team with a genuine heart for people, GG Formals is more than a boutique—it’s a place where transformations happen.

Former GG girl Amy reflects on the magic of being part of GG Formals.

GG Formals carries the industry's top designer lines, including Sherri Hill, MacDuggal, Rachel Allan, Jovani, Tony Bowls, LaFemme, Blush, Precious Formals, Alyce Paris, Mori Lee, Ritzee Girls, Perfect Angels, Sugar, Alfred Angelo, Jasmine, Alex Apparel, and more! 

Real experiences, real smiles! Hear what our customers have to say about GG Formals

And we don't stop with dresses! We have an endless selection of jewelry, including Jim Ball Jewelry! We also have shoes from Johnathan Kayne, Benjamin Walk and Dyeables!

A few of our services include spray tans, steaming and cleaning, little girl pageant dress rentals, crinoline rentals and sales, shoe and jewelry dyeing, tuxedo rentals, and layaway, to name a few!

We have exactly what you're looking for! Just give our friendly staff a chance to help, and you're sure to "experience the moment" with us!