About Us

GG Formals is Middle Georgia’s Full Service Formalwear Store! Our showroom is full of the latest styles and trends that will have people turning their heads wherever you go! 

Our mission is to provide you with an unforgettable experience where beauty is found in every breathtaking moment! We know that whether you're going to prom, competing in a
pageant, or getting ready to watch your daughter walk down the aisle, you can look and feel like the beautiful woman you are on the inside. We carry something for every woman...every age, every size! Let us dress you from head to toe for any formal occasion!

Customer service is one of our top priorities and we value our customers! In fact, we refer to our customers as GG Girls—and we LOVE our GG Girls! Whether you're shopping in store or online, we will always do our best to make your shopping experience even better than you had imagined!

We carry prom dresses, pageant dresses, bridesmaids dresses, mother-of-the-bride, mother-of-the-groom, flower girl dresses, social occasion dresses, and much, much, more!!

GG Formals carries the industry's top designer lines, including Sherri Hill, MacDuggal, Rachel Allan, Jovani, Tony Bowls, LaFemme, Blush, Precious Formals, Alyce Paris, Mori Lee, Ritzee Girls, Perfect Angels, Sugar, Alfred Angelo, Jasmine, Alex Apparel, and more! 

And we don't stop with dresses! We have an endless selection of jewelry, including Jim Ball Jewelry! We also have shoes from Johnathan Kayne, Benjamin Walk and Dyeables!

A few of our services include spray tans, steaming and cleaning, little girl pageant dress rentals, crinoline rentals and sales, shoe and jewelry dyeing, tuxedo rentals, and layaway, to name a few!

We have exactly what you're looking for! Just give our friendly staff a chance to help, and you're sure to "experience the moment" with us!